WIBI is being built around user value rather than advertising inventory. The site may nevertheless fund its work through advertising, booking links, affiliate arrangements or paid local-service placements in the future.
Labelling
Paid or sponsored placements should be clearly identifiable. Affiliate links may generate a commission if a qualifying transaction occurs, without necessarily increasing the price paid by the user.
Editorial separation
Commercial relationships should not automatically determine ordinary editorial rankings or recommendations. Where a commercial relationship is relevant to understanding a recommendation, we will aim to disclose it clearly.